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Dippy Holdings — case study by Ellipsis Creatives

This duality informed the brand direction: one that feels professional and credible, yet retains a subtle sense of character and identity.
Challenges

Dippy Holdings sought to develop a brand identity that could balance professionalism with personality. As a holdings company, it was important for the brand to convey trust, stability, and credibility. At the same time, there was a desire to retain the uniqueness of its name and origin — incorporating the idea of the dinosaur in a way that feels refined rather than playful. The challenge was to create a logo and typographic system that feels minimal and corporate, while embedding a distinctive visual idea that sets the brand apart.

Ellipsis Creatives developed the logo and typographic identity for Dippy Holdings.

The approach focused on creating a clean and minimal mark that communicates professionalism at first glance, while subtly integrating the brand’s narrative. Alongside this, a typographic system was established to ensure clarity, consistency, and versatility across applications.

Brand Guidelines title
Brand-guide cover
Primary Logo (stacked)
The logo takes the form of a cut-off “D”, introducing a distinctive silhouette that, upon closer look, suggests the curve of a dinosaur form. This creates a subtle dual meaning, balancing abstraction with recognisability.
Primary Logo (horizontal)
Typography
Business cards
Email signature

The identity gives Dippy Holdings a clear and professional presence, while setting it apart through a subtle and memorable visual idea.

With a refined logo and consistent typographic system, the brand is able to communicate credibility and confidence across all touchpoints. At the same time, its unique character remains embedded within the identity, creating a brand that feels both established and distinct.